Workshop and handicraft production

Passion, elegance and pursuit of perfection
Innovation yes, but with the respect for tradition

Our love and our passion have been the dynamo that has always generated innovative ideas and models.
Many internationally renowned companies have delegated market research to companies specialized in the sector. We have not been able to delegate anyone for this delicate task. We have, a good hearted, taken on this enormous responsibility by mixing the traditional method "what do you think about me" with the most innovative tools that internet has made available for us, here's how we build our models:

Trend analysis
Direct searches in the target markets
Listening to our customers' feedback via our social media pages
Analyzing the requests that come from our customers
Analyzing the feedback from our stores managers
Participate a national and international exhibitions in our sector

Innovation is not only technological but it is also in the approach to consumer needs. That's why the customer is the absolute protagonist in Diva Shoes project, he participates in the various company decisions also in the choice of the material to be used or even in establishing the selling price.

It is true that technology forces us to change our way of thinking, reasoning, sharing, buying or selling BUT no one can force us to produce our shoes in our family home. No technology could take us away from that warm and loving relationship with our customers.

DIVA SHOES YESTERDAY

When he shook my hand and whispered these words to me, I immediately understood that he was leaving us, he was saying goodbye. In the other hand he had an orange just grown by his little nephew, he said with weak but firm words: "keep working the land, it’s the one who hugs you when you need to, she's the one who relaxes you when you're stressed, she's the one who listens to you when you need to talk, she's the only bridge that will always bind us together.
Don't think that all the opportunities you come across will be yours, don't broaden your horizons with projects that are not yours, focus on producing shoes in the exact same way your grandparents did. Do it honestly, do it with serenity and do it differently from others, and above all don't drag around easy money." I didn't have the strength to assure my father that I would follow his advices literally, but with a tear and a smile I nodded yes.
Rest in peace dad the project "Diva" is exactly as you dreamed it.

Diva shoes today

success has never been a goal but a long journey, an uninterrupted path that our grandparents took and that we continue with the same honesty and professionalism. The road to success is full of difficulties and obstacles and to move forward we just need to face them and solve . Only in this way success could be enjoyed, planning every action, sacrificing many things and at the same time remaining attached to the family and to our land.

Today, we're proud of the results we've achieved so far, but it's certainly not a pinto of arrival, it's a new starting point to achieve other results and collect other satisfactions.
We will continue our constant commitment to make you wear not only the most beautiful shoes but above all the most comfortable ones, this is our commitment and you deserve it.